Meet the DG Team
RICHARD FRANKLIN
FOUNDER/CEO OF DISCOVERGOLF
Former Canadian Tour and PGA Korn Ferry Professional
Game Designer, Culture Architect, Golf Professional, Play-ologist, Entrepreneur
•Delivered 40 +child development-skill acquisition-game design workshops on 5 continents
•Published game designer; with over 40 titles grossing over .75 million in sales
•Director to the largest revenue producing junior golf program in the world (4-12 years old) ; averaging400-500k per summer season
•Coordinates and consults DG play activations at over 300 facilities worldwide; including 5 flagship locations all grossing over 4 million annually
Born in Chicago and raised by an international family in Zimbabwe, Southeast Asia, and India, Richard’s nomadic journey sheds light on his ambition to create a “golf-play-education experience” unlike anything ever conceived. DiscoverGolf is that vehicle, and it, alongside Richard's tireless dedication, serves to empower its tens of thousands of students, families, and communities with a strong group identity and personal growth. Most would describe Richard as a voracious reader, an impassioned game designer, and an unwavering advocate for childhood play, but what he really is, is a coach. Forever coaching himself, the coaches who work beside him, and, of course, the students (“DGers”) he cares so deeply for.
Jack Turner, PGA
COO & CO-DIRECTOR OF DISCOVERGOLF
CLASS A PGA PROFESSIONAL
BIO:
Jack is a Class-A PGA Professional from Sparta, New Jersey. He has been working under Richard Franklin since 2016 and is the Co-Director and COO of DiscoverGolf. Jack has a background of working with players of all ages and skill levels and has studied with some of the best coaching minds in golf. This list includes Richard Franklin, Mike Adams, Brian Manzella, Mike Jacobs, David Ledbetter and many more.
Jack graduated from Coastal Carolina University in Business Management and has certifications in User Experience Design.
COACHING PHILOSOPHY:
Jack believes that there is no single "best way" to teach a golf lesson.
"Every individual I have coached is different. Whether it is the way they are restricted or unrestricted in their movement. Or different preferences in their learning style. My greatest pleasure is helping others "discover golf" in a way that is congruent to their goals!”
Each lesson with Jack will start with getting to know the individual first and foremost. Understanding your goals and assessing your golf skills are the first step to creating a roadmap on how you can play your best golf. Each player after being assessed will have a complete understanding on what needs to be improved, why certain aspects need to be improved and how we are going to approach improving key components in your golf game.
WHAT SEPARATES JACK
Unlike others in our industry, Jack believes in the power of Deliberate Play.
"While practicing your golf game needs to be deliberate, it doesn't need to be miserable. We all take on golf for a reason, to PLAY and have a good time. DiscoverGolf has given me the tools to re-center deliberate practice in a way that is energizing, focused, challenging and above all else, fun!
Jack has a background working with the following tools. Trackman, Foresight, Sportsbox AI, Swing Catalyst, BodiTrak, Sam Putt LAB and more.
Jack also has a background working with his students through TPI (Titleist Performance Institute) and MAT (Muscle Activation Techniques).
INSTRUCTION RATES:
1 Hour Golf Lesson/First Time Assessment - $150
10 Lesson Package - $1200
*First session will be assessment for new clients
Private Group Instruction - Inquiry Only
*2-10 individuals
TREVOR BRITTON
LEAD JUNIOR GOLF COACH
Former DiscoverGolf Student, College Golfer
While growing up in the northern suburbs of Illinois, Trevor immediately made his presence known within the DiscoverGolf family as a precocious 12-year-old. In the spring of 2018 Trevor made a decision to pursue his dream of coaching the DG way. Through his journey, Trevor has been fortunate enough to touch the lives of many kids and adults, sharing his golfing prowess. Trevor hopes people are able to sense his passion and find DG as galvanizing as he does! Trevor's work ethic and passion for the game emanate from every lesson tee and room he enters. Forever proud of his African American heritage, Trevor is on a quest to bring financial and spiritual wellness to young, diverse, “golf-adjacent” men and women who seek to empower themselves while creating radical transformations within children and the communities in which they reside.
“The meaning of my work is to provoke a cultural movement that uses golf as a flashlight—to shine on all people's innate wisdom and strength.”
